Tag Archives: Milk

Communication Requires Willing Listeners

Communication is key to victory. Of course, today we have incredible means of communication. But it wasn’t always so easy. In ancient days, riders on fast horses brought messages across the vast empire of Alexander the Great. Smoke signals, flags, and trumpets were used on battlefields. But it was 1979 that brought an unexpected innovation in communication, for a different kind of victory – milk carton campaigns for lost children.

Last week’s guilty verdict in the Etan Patz case marks the end of an era. Pedro Hernandez was found guilty of kidnapping and murdering the 6 year-old, Patz, in 1979. After thirty-eight years, the case that captivated a nation is finally closed.

Patz’s disappearance brought the horror of child abduction into every household in America. I was about the same age as Patz when he went missing. And though I can’t say that I specifically remember him, I distinctly remember growing up with faces on milk cartons.

Of course, today we have the Amber Alert, “code Adam” at Wal-Mart, Twitter, Facebook, and other methods of communicating emergencies instantly. But back then there was no World Wide Web. “Social media” didn’t exist.

So with cooperation from the Dairy Industry, an idea emerged. Milk cartons had ads on them. Most people buy milk. Replace the ads with pictures of lost children. “Push notifications” emerged.

Did you know that the gospel also came at a time when communication was on the brink of major change?

In the Old Testament, as prophesied by Daniel, the unshakeable Kingdom of Heaven would begin at exactly the right time in history. Jesus began His ministry accordingly: a universal language (Greek), which travelled on a new “super-highway” of roads, in the peace of the Roman era. And because of these innovations, Christians spread the good news of salvation like wildfire.

But, there was a flaw with the milk carton program – people got used to seeing those faces and quit paying attention. Some worry the Amber system might also lose the public’s attention. Sadly, it might even be possible that we could become too familiar with the extraordinary content of God’s Word, the awe of reading His story.

Communication is great, as long as listeners see the content as important. We must remain vigilant to hear and respond to important alerts. Of 184 Amber alerts in 2014, 154 resulted in recovery, 51 of which were in direct response to the alerts. So far, the system seems to be working. But what about God’s Word? Are we still seeking to save the lost with diligence?

The Bible warns us many times to guard against being “dull of hearing.” Will the Bible be the life saving message that listeners fail to hear? May it never be!

For, as important as earthly alerts are, they pale in comparison to the emergency alert of our spiritual eternity. Hear Him today, act upon His message, and warn others. In so doing, you will “save yourself and others” (1 Timothy 4:16).

The Bible Is Still The Best Spiritual Superfood

cockroach-milkWhen I was growing up, it was “eat your veggies.” But these days, everyone wants “superfoods.” What’s that, you ask? The Oxford Dictionary defines “superfood” as a ‘nutrient-rich food considered to be especially beneficial for health and well-being.’

So, you’ve probably seen marketing for foods such as: kale, salmon, blueberries, hempseed, chia seeds, and wheatgrass. But the newest superfood takes the cake. What is this rage of tomorrow? Cockroach milk! Mmm…yum.

“Gag,” “Yuck,” “Ugh,” “No, thank you.” All these reactions seem appropriate. But, according to a team of scientists at India’s Institute for Stem Cell Biology and Regenerative Medicine, you might want to put that bug spray down for a moment.

It turns out that the Pacific beetle cockroach feeds it’s babies by lactating protein-dense crystals that are more than four times the nutrition of cow’s milk! Researcher Subramanian Ramaswamy calls this roach milk a “fantastic protein supplement.” So, while it doesn’t sound attractive, cockroach milk might be hitting a grocery near you!

Of course, “drink your milk and get your protein” isn’t a new message.

In fact, the Bible has always maintained that God’s milk is the only way to get our spiritual nutrients. In 1 Peter 2:1-3, Peter reminds Christians, “Therefore, putting aside all malice and all deceit and hypocrisy and envy and all slander, like newborn babies, long for the pure milk of the word, so that by it you may grow in respect to salvation, if you have tasted the kindness of the Lord.”

Now, I’m pretty sure that Peter didn’t have roach milk in mind. But he used the universal idea of the purity of mother’s milk to remind us that we need nutrients in our spiritual diets. If we fail to do so, we will grow weak in our faith and in our spiritual life.

I have no idea what roach milk tastes like. But I know that the kindness of the Lord is the sweetest thing ever. As we grow in our salvation, we must continue to dine on the protein packed meal of the good news of Jesus.